Last Revised: July 8, 2002

LifeName, Inc. takes personal privacy seriously, and shares your concerns about the protection of your personal information online. This, above all, is our guiding policy regarding the privacy of the information we represent.

Your Privacy Will Be Protected

At LifeName, we respect your right to privacy.

LifeName requires users to give their contact information. LifeName may also collect personally identifiable information at other times. LifeName uses the personal data information for two general purposes: (i) to fulfill your requests for certain products and services, and (ii) to contact You about special offerings and new products or services. If You choose to opt out of receiving non-essential communications from us, please visit our UNSUBSCRIBE PAGE. If you have any problems, you can reach us by e-mail at remove@lifename.com.  LifeName may send personally identifiable information to other persons or entities when and only when (a) LifeName has your consent to share such information, (b) LifeName needs to share your information to provide a product or service You have requested, or (c) LifeName needs to respond to a court order or is otherwise required to do so by law.

A Member may amend, rectify or remove such personal data, by sending an email to privacy@lifename.com.

To LifeName, our clients and our subscribers, there is no issue of greater importance than user privacy. Since personal privacy integrity is at the very core of our business, LifeName's success depends implicitly upon its ability to maintain the trust of the people we do business with. Toward this end, we have two distinct policies:

• Client Data Policy: As our client, you have exclusive ownership and rights to your subscriber data.

• E-Mail Recipient Policy: We send only to lists that have been warranted to us to be composed of opted-in members. Any e-mail recipient may request at any time to be removed from those lists, and we will comply with that request within one business day. In addition, we will thoroughly investigate any allegations made by e-mail recipients relating to unsolicited e-mail.

Anti-Spam Statement
LifeName practices permission-based e-marketing techniques and does not send spam or work with companies who do so. All of our email-marketing messages contain a footer that clearly states an easy way to remove your name from the Database. We respect the users right to be removed from future mailings, and honor all such requests with great priority.

Security Statement
Along with privacy, security is of utmost importance at LifeName. Therefore, substantial investments have been made in LifeName's technology platform including high-end servers and hosting, database applications, and security technologies. With respect to security, when we transfer and receive certain types of sensitive information such as financial information, we use secure servers to collect that information and encrypt that information in order to ensure further security. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our Web site.

If our privacy policy changes at some time in the future we will post these changes to our Web site to notify you of these changes. If you are concerned about how we use information, please check our policy from time to time.

If at any time you have questions concerning our policy, please let us know by emailing us at: privacy@LifeName.com.

LifeName encourages you to read the privacy policies of the sites you visit, as they may change from time to time.