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Email Forwarding Service Provider Vows Not to Follow in Others'
Footsteps
FOR IMMEDIATE RELEASE
FRAMINGHAM, MA, Tues., July 16, 2002 - LifeName Inc. (www.lifename.com)
just announced the decision to decline a major Internet advertising
opportunity. A major corporation offered LifeName insertion orders for a
banner on the site and/or insertion of advertising messages in forwarded
emails. All Internet sites that are dependent on advertising revenue
have announced significantly less advertising demand and revenues over
the past eighteen months.
How can a fast growing, marginally profitable company such as LifeName
decline this opportunity? "We have committed to our customers that there
will be no advertising on our site, or appended to emails," stated CEO
and founder Richard Strauss. "We have been involved since the beginning
of the Internet and believe in service over profiteering. We have
nothing against advertising, but hold firm on our pledge to our
customers. We also stand firm that we will never release or abuse our
list of customers or any of their contact information. We will always
treat our customers the way we want to be treated."
LifeName is an email forwarding system that takes all messages for a
given "LifeName" mailbox and consistently and quickly forwards them to
the user's personal (non-LifeName) email account. Wherever you live,
wherever you work, however you do your computing, and however any of
those things might change through the course of your life, the LifeName
virtual email hosting system gives you the convenience and security of
having one single email address throughout your entire life.
If only the post office and telephone company had thought of this
service! We would be given a unique address and phone number at birth,
where all of our communications were directed. Those communications
would be automatically forwarded to the mailbox or phone where we happen
to be at any given time, for our entire life. Understand the impact that
system would have on your life and you have a precise understanding of
the function of LifeName!
"At LifeName," states Strauss "We have forgone complexity, expense and
advertising for simplicity, low price, and service." The whole process
of receiving the same address for life takes less than two minutes. It
is that simple. From then on, whenever you exchange email addresses with
friends, family or associates, you give your LifeName address. When you
purchase an item online, or register for a service like low fares alerts
or stock price broadcasts, you give your LifeName address. Whenever you
change Internet service providers (so you can use a cable modem for
example), whenever you change jobs or move, you merely spend thirty
seconds to update the address that LifeName forwards to. $5.00 per year
is the highest price LifeName currently charges anyone for his or her
email service. And, for that $5.00, a user can actually forward all
LifeName email to two different mailboxes (home and office, for
example). LifeName also offers discounts to customers who sign up for
multiple years, even offering a lifetime subscription, "An option
especially popular as a baby gift," according to Strauss.
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